PRIMO is the electrical brand of family-owned company Linea 2000. The PRIMO brand offers an extensive range of small household electro in different categories: refrigerators & freezers, household, kitchen and air conditioning, among others. At PRIMO Elektro, we strive for an ideal price-quality ratio for all our appliances in conjunction with ease of use and beautiful design. 

Moreover, PRIMO Elektro stands for sustainable, ecological and responsible business practices. For years, Linea 2000 has been committed to self-sufficiency in its own premises using green energy. In addition, all our products are subjected to thorough quality requirements and we strive for continuous product innovation and eco-friendly packaging with as little plastic and polystyrene as possible. Moreover, we only work with manufacturers that are thoroughly screened and are members of the BSCI (‘Business Social Compliance Initiative’) programme that protects workers' rights and working conditions. 

PRIMO Elektro's head office is located in Herentals (Antwerp), where a small team of enthusiastic and dynamic employees guarantees to provide PRIMO's customers with excellent service and after-sales service at all times.